Made in Japan.
Unlike regular toothbrushes which try to force plaque off the teeth by friction, the IONIC brush makes the teeth let go of plaque, like turning off a magnet!
Plaque gets released even in hard to reach areas! It is clinically proven to be far more effective than a regular toothbrush and users report cleaner, whiter teeth and little or no plaque when visiting their dentist! It really works!